Pricing Opportunity Roadmap for an E-Commerce Marketing Solution

By developing a prioritized pricing roadmap, a MarTech provider was able to unlock untapped potential within its existing customer base, initiate strategic growth initiatives, and achieve a double-digit revenue uplift.

MarTech/E-Commerce Solutions

Pricing Strategy, Monetization, Investor Focus, B2B, Scaling, Roadmap

Challenge

Sovendus, a provider of an e-commerce marketing solution backed by a private equity investor, was seeking effective levers to increase enterprise value. A major opportunity lay in optimizing pricing for existing customers—a segment with high relevance for revenue development.

The objective of the project was to develop a structured approach to identify, evaluate, and implement pricing opportunities.

Solution

We first defined the objectives and core pricing principles. Based on this foundation, we prioritized monetization opportunities through a structured opportunity assessment.

For four of the identified pricing initiatives, we developed detailed concepts, including implementation logic and potential application to existing customer segments. Two additional, strategically relevant levers were designed at a high level. The approach was complemented by a clear roadmap outlining the step-by-step realization of the identified initiatives.

Impact

The roadmap enabled the targeted allocation of pricing opportunities and price levels across eight clearly defined existing customer segments. In addition, we developed a robust business case and a tool for industry-specific price determination for new customers.

The identified initiatives enable the company to achieve sustainable double-digit revenue growth within its existing customer base and to establish optimized monetization of new customers over the long term.

Short facts

  • Client: Sovendus (Europe’s leading checkout marketing network)

  • Industry: AdTech/E-Commerce (3,000+ partner shops)

  • Challenge: Identifying new revenue streams and optimizing the post-purchase user journey.

  • Our role: Identifying white-label opportunities and validating new product features through market insights.

  • Impact: Diversification of the product portfolio and increased partner retention through measurable incremental revenue.

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“The developed pricing roadmap clearly identified key levers to increase revenue within our existing customer base and provides a solid foundation for the continued monetization of our business model.”
Sebastian Legler
CEO Sovendus
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